I’ve always been drawn to the way design can make you feel something. Type can suggest movement and lighting can transform a product—design has the power to shape a mood and influence a response. My career has moved through theatrical and scenic design, entertainment, packaging, retail, and digital experiences—each chapter shaping how I think about the way a brand looks, feels, and connects with people. That range taught me to see beyond the individual piece and think about how an idea can adapt and evolve wherever it shows up.

Today, I bring that perspective to complex, integrated brand work—turning creative direction into thoughtful, elevated design across digital, social, print, and physical spaces. I’m equally comfortable shaping the idea, working across teams to bring it to life, getting deep into the details, or building the systems and processes that allow great design to scale. At the heart of my work is a simple idea: the details matter, but the real impact comes from how they work together to bring clarity and meaning to your brand story.