Product Catalog Design & Merchandising
Developed seasonal product catalogs that showcased the breadth of the Classic Accessories product line while helping customers navigate features, benefits, and category offerings. Designed as both a sales tool and brand communication piece, each catalog balanced product information with strong visual presentation to support retailers, distributors, and consumers.
Cover concepts often highlighted material quality and product craftsmanship through close-up fabric photography and detail imagery, creating an immediate connection to the durability and performance of the products. Inside, clear information hierarchy, product organization, and consistent design standards transformed complex product assortments into an accessible and engaging experience.
Celebrating Excellence in Music
Created event posters and supporting marketing materials for the National Academy of Recording Arts & Sciences (NARAS), developing visual communications that reflected the prestige and cultural significance of the organization and its members.
The work combined photography, typography, and brand elements into a cohesive promotional campaign designed to support event awareness and engagement. Through a balance of editorial design and promotional messaging, the materials helped communicate the importance of the event while maintaining the professional standards associated with one of the music industry’s most respected institutions.
Showcasing Expertise & Craftsmanship
Developed a capabilities brochure for Modelworks designed to communicate the company’s specialized services, technical expertise, and portfolio of work. The piece served as both a marketing tool and sales resource, helping prospective clients understand the breadth of the company’s capabilities through a clear and engaging presentation.
Through the use of photography, project imagery, typography, and content hierarchy, the brochure transformed complex information into a compelling narrative that highlighted craftsmanship, innovation, and attention to detail. The result was a polished brand piece that reinforced credibility while supporting new business development efforts.
Marketing & Event Design for LACMA
Contributed graphic design and marketing support for programs at the Los Angeles County Museum of Art (LACMA), one of the largest and most influential art museums in the United States. Working with the museum’s marketing team, I created brochures, invitations, and promotional materials that supported exhibitions, educational programs, member engagement, and special events.
Much of the work focused on the Prints and Drawings Council, where thoughtfully crafted communications helped promote lectures, exhibitions, and patron events while reflecting the museum’s commitment to art, culture, and scholarship.
The projects provided an opportunity to blend editorial design with institutional branding in support of a world-class cultural organization.
